It all begins with an idea.

Design was a hobby as a child and has turned into something more.

My design strategy is inclusive and encompasses all that needs to be captured, and more.

Black and white photograph of a woman fishing on a boat, with a dog sitting nearby, in a natural outdoor setting.
Brand Development
Layout & Editorial
Packaging & Retail

Brand Development & Strategy

Farmers Insurance

Led the rebrand initiative after 80 years of the same brand/logo. Worked with stakeholders to reshape and update the brand across enterprise marketing, including thousands of agencies nationwide.

Comparison of Farmers Insurance Group logos, showing a previous logo on the left and a rebranded logo on the right.
A modern, multi-story building with large windows, illuminated from inside, featuring a sign that reads 'Farmers Insurance' in blue and red letters, with a landscape of sparse trees in the foreground and a twilight sky above.

Brand Execution

Signage design, production, and execution for all headquarters office and brick & mortar agencies.

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Cover page showing the old and rebranded logo of Team Rubicon, a disaster response organization.

Team Rubicon

Logo refresh and rebrand execution, across all internal and external brand spaces.

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Billboard advertisement for Team Rubicon, featuring a photo of a man in a safety helmet and outdoor gear sitting on a roof, with text highlighting 15 years of service, encouraging volunteering, and including their website.

Branding: Billboard designs (top), Environmental design (below)

Glass door with the text 'TEAM RUBICON' and an abstract logo, inside a conference room with chairs and wooden table.

Packaging & Retail Design

Beauty Industry - Schwarzkopf

Project management, packaging, and retail signage for U.S. professional market

A box of Schwarzkopf Professional Goodbye Yellow Litter Duo, containing two 33.8 fl oz shampoo bottles designed to neutralize yellow tones in hair, with colorful splash graphics and product information on the packaging.
Package of Schwarzkopf Professional BC Bonacure pH 4.5 Color Freeze hair care products, including shampoo, conditioner, spray conditioner, and a treatment, with a pile of pink hair color powder beside them.

Regional Packaging - Diageo

Project management & design for wholesale shipper design for Latin America clients

A box of Smirnoff Party Pack with 24 bottles of flavored malt beverages in tropical fruit flavors, including pineapple, mango, and ice, and two glasses filled with ice and clear liquid.

Wholesale Packaging - Diageo Shipper design, print production

A box of Smirnoff Fluffed Marshmallow flavored vodka, featuring illustrations of the vodka bottle and marshmallows on a blue and white design.
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Layout & Editorial

Beauty Industry - Schwarzkopf

Product Catalog design, from design to execution

Fashion magazine cover featuring a woman with curly hair and a white top. Headlines advertise hair color tips, discounts on hair products, and a free color developer offer.
Front cover of a magazine featuring a woman with red hair and light skin, wearing a beige top, looking directly at the camera. The magazine is titled 'PASSION,' and includes headlines about beauty tips and products.
Magazine cover featuring a woman with shoulder-length reddish-brown hair, wearing a black blazer, with headlines about hair color and hair care tips.

Publication Design

Reports and financial documentation branding for profit and non-profit organization.

The cover of the 2023 annual report showing emergency responders working to clear a fallen tree from a damaged house.
Open magazine with the left page displaying the title 'Limitless in How We Serve' and a subtitle 'Because Service Is More Than a Mission. It’s a Mindset', with smaller text about serving military veterans. The right page shows a photo of two women smiling and talking inside a house, one wearing a baseball cap and a t-shirt with the logo 'Team Rubicon Disaster Response', and the other wearing a white blouse. A quote next to the image reads, 'If you hadn’t come to my aid, I don’t know what I would have done. I was ready to give up.' Below the photo, it's labeled '2018 - Houston: Hurricane Harvey, Inaugural Rebuild Program'.